Larrimor's, 1954

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Source:

Pittsburgh Post-Gazette - 9/6/54

Step up close and sniff real ivy, 1965

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Notice with what unaffected ease you take on today's trim lines. Natural shoulders are smooth and comfortable - and carefully Bond-tailored to stay that way. Lap seams and hook vent are exactly right to the fraction of an inch. Trousers hang straight and slim. You're looking at Ivy "summa cum laude."

Source:

Milwaukee Journal - 9/17/65

[Ed. comment: Sniff? No, thank you. I'm more of a visual learner.]

Norman Hilton, 1962

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"The larger notch, more rounded front and longer hook vent are our own design. All seams are lapped and the trousers are unpleated, of course."

Source:

Pittsburgh Post-Gazette - 5/16/62

The Natural-Shoulder Look Across the Board, 1964

Here's just a soupcon of the natural-shoulder apparel you'll find at H&H. Take it from the top: Lord Jeffs V-neck pullover of pure lambswool. Fully fashioned with saddle shoulder. Many colors, 15.95. Corbin slacks of worsted flannel. Trim, plain front with belt loops. Conservative shades, 23.95. Gant traditional shirt in oxford cloth. Button down or tab styles, box front, back pleat and hanger loop. Solid colors, 6.50, stripes 6.95. Exceptionally well tailored PBM's herringbone sport coat in classic herringbone, 3-button, with welt seams, hook vent and patch/flap pockets. In grey, olive, brown...39.95. Hughes + Hatcher.

Source:

Pittsburgh Post-Gazette - 8/24/64

Clipper Craft Goes to the Roots of Ivy

From an ad in the September 8, 1958 issue of Sports Illustrated. Click on the picture to read the copy.
It satisfies all such criteria as natural shoulders, narrow lapels, lapped seams, stitched edges, hooked vents, pleatless trousers, tapered sleeves and trousers.

Clipper Craft used to sponsor the radio program "The Adventures of Sherlock Holmes" in the late 1940s. What happened to this company is certainly a mystery to me.

Ivy, ca. 1959

Sports Illustrated ad, September 1959:

It's true that Ivy began on the campus. But no styling so young in spirit, so trim in appearance, could long remain the exclusive property of any one group. So Ivy has branched out. Today, it's the hallmark of good grooming for men of all ages, everywhere. From college classrooms to business offices.

Our five stars, for example, have left behind their undergrad days. They're now successful executives in various businesses and careers. Yet, in styling, their choice is still Ivy--and it looks great. That's because the Ivy suits they wear are "The Authentic Look" tailored by Clipper Craft, one of America's largest manufacturers of men's clothing. These suits feature natural shoulders, narrow lapels, lapped seams, stitched edges, hooked vents, pleatless trousers, tapered sleeves and trousers--clothing faithful in every respect to the Ivy tradition.