"Clothes Cum Laude", 1957

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Cornell Daily Sun - August 1957

Hart Schaffner & Marx, Say "Tweed!", 1957

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The Saturday Evening Post - 9/14/57

Return of the Button-Down Collar, 1929

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This spring, it is increasingly popular among both Wall Street men and the more style-conscious students at Yale and Princeton. The favored fabric is woven madras in chalk stripings -- blue, tan or helio.

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The New Yorker - 3/23/29

Hart, Schaffner & Marx, Relax..., 1957

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LIFE magazine - 5/13/57 via FNB

Try pure wool Hopsack, 1965

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The New Yorker - 9/11/65

Hart, Schaffner & Marx, 1956

Old School Suit, 1966

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"Today, we are told, you can buy la ligne naturelle in Paris, a sutairu nachuraru in Tokyo and even an estestvennaya lynya plecha in Moscow."

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Deseret News (Salt Lake City, Utah) - 5/10/66

Hart, Schaffner & Marx, 1957

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LIFE magazine - 9/2/57

Hart, Schaffner & Marx, 1957

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Jon Williamson - flickr

Hart Schaffner & Marx, the "Trend", 1953

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"Shoulders have been given a natural, not-so-wide look. Lapels have been slimmed down, buttons placed somewhat lower and virtually all suggestion of waistline eliminated, front and back...And all these details in the "Trend" add up to a neat and youthful look of slim straightness."

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LIFE magazine - 9/14/53

Hart, Schaffner & Marx, 1956

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plan59.com

Hart, Schaffner & Marx, 1963

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HS&M, 1956

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Jon Williamson - flickr

HS&M, Very short thesis on tweeds, 1952

"It used to be that tweeds were strictly for the great outdoors. But our Pan American tweeds have helped change all that. This fall you'll find them looking equally smart and appropriate on campus and in conference. Woven exclusively for Hart, Schaffner & Marx, they are a special blend of two kinds of imported wools. One is tough and wiry. The other is soft and luxurious. The result is a tweed that is rich and pleasing to the touch yet has incredible stamina and longevity. Try on a Pan American outercoat as well as a suit."

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The Saturday Evening Post

HS&M, designed for life on the campus, 1952

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Cornell Daily Sun - 12/2/1952

Note: $65 - $75 at the time of the ad is roughly equivalent to $515 - $600 today.

HS&M, 1958

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SI - 8/25/58

Clothing Moves Toward Greater Comfort, 1954

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"The most important trend in men's suits is the swing to natural shoulders. The natural-looking suit is in sharp contrast to the exaggerated lines and padding of older suits. The width of shoulders is the outstanding feature of this model. It has minimum padding, narrow lapels and higher notch."

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NYT - 9/26/54 via the FNB Talk Ivy Forum

HS&M, 1959

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All models follow 1959 lines - slim, trim, natural.

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SI - 5/11/59

HS&M, Shetland Tweed, 1956

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Time - 9/17/56, via The Retro Press blog