Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

Showing posts with label 1973. Show all posts
Showing posts with label 1973. Show all posts

July 27, 2009

The Man in the Gray Flannel Suit Strikes Again, 1973


(click each to enlarge)

For (Ralph) Lauren, "today's gray flannel suit isn't the old sack, three-button, uptight uniform. There's more individuality in accessories. Today you can wear a striped shirt with gray flannel. We're not bringing back the button-down. And hats are dead except for fun."

Source:

New York Magazine - 9/17/73

March 20, 2009

Goodbye to Wing Tips

In 1972 the corporation-lawyer look—three-piece Yale-gray suits, white shirts and club ties—got a credibility rating of 81%; this year the figure plummeted to 57%. Meanwhile, the mod suit with wide lapels and nipped waist worn over a pastel-patterned shirt zoomed upward in credibility from 28% to 63%.

Goodbye to Wing Tips - Time Magazine - 11/19/73