Muted stripes, 1961

(click to enlarge)

Source:

Yale Daily News - 1/11/61

Vest on Campus, 1968

Source:

Palm Beach Post - 8/22/68

Collector's item, 1966

(click to enlarge)

Source:

The New Yorker - 4/16/66

Swiss Woolcott, 1963

(click to enlarge)

Source:

The New Yorker - 11/30/63

Great character, 1964

(click to enlarge)

Source:

The New Yorker - 8/29/64

The Gant story, 1964

(click to enlarge)

Source:

Lawrence (KS) Daily Journal-World - 4/24/64

Elliott Gant and "The Bush", 1966

(click to enlarge)

"Say 'Gant' to those who are 'with it' and they know you mean The Shirt. The one with the button-down rolled collar, back button and hanger loop with tapered shirt to wear with tight pants."

Source:

The Miami News - 12/6/66

Author comment: This article appeared in the "Woman's World" section.

Gant, 1967

(click to enlarge)

Source:

Yale Daily News - 4/6/67

Norman Hilton, 1963

(click to enlarge)

Source:

Pittsburgh Post-Gazette - 5/11/63

Pat Conroy: Gant shirts and Weejuns

"Oh we have to. We just have to. We have to make the scene at the Shack. My daddy told me to show you where all the gang hangs out. Jim Don has a new Impala. He packed tomatoes last summer and made enough money for a big down payment. Are those Weejuns you're wearing?" she asked Ben.

"What?" Ben asked.

"Weejuns. Loafers. Everyone at school wears Weejuns."

"No, they're just loafers. I don't know what kind they are."

"That's a Gant shirt, isn't it?"

"It might be. Mom bought it at the PX yesterday."

"No, it's not Gant," she said impatiently. "The PX doesn't sell them and there's no loop at the back."

"It's Ivy League, though," Ben offered. "It's got buttons on the collar."

"That's no big deal."

From:

The Great Santini, Pat Conroy, 1976
______________________________________________

"You guys have got the worst sense of style I've ever seen. Why don't you wise up and buy a couple of Gant shirts. And you're the only two guys at the school who don't wear Weejuns. Man, everyone on the team's got Weejuns."

"I don't like Weejuns," Luke said.

"Yeah, I bet you like those shit-kicking tennis shoes a lot better," he said, laughing as I laced up my shoes. "What kind of shirt is that you're wearing, Tom?"

He pulled back my collar and read the label.

"Belk's." He sneered in disbelief. "A Belk's polo shirt. Jesus Christ. That's embarrassing. I'm nominating you two for Bess Dressed in the Senior Superlatives. You've worn the same pair of khakis for two straight weeks, Tom."

"No, I haven't," I protested. "I've got two pairs of khakis. I alternate them."

"That's pitiful. That's just plain pitiful. Not at all cool. Not fitting the image at all."

From:

The Prince of Tides, Pat Conroy, 1986

[Ed. note: Setting is coastal South Carolina (the "Lowcountry"), ca. 1961]

The Natural-Shoulder Look Across the Board, 1964

Here's just a soupcon of the natural-shoulder apparel you'll find at H&H. Take it from the top: Lord Jeffs V-neck pullover of pure lambswool. Fully fashioned with saddle shoulder. Many colors, 15.95. Corbin slacks of worsted flannel. Trim, plain front with belt loops. Conservative shades, 23.95. Gant traditional shirt in oxford cloth. Button down or tab styles, box front, back pleat and hanger loop. Solid colors, 6.50, stripes 6.95. Exceptionally well tailored PBM's herringbone sport coat in classic herringbone, 3-button, with welt seams, hook vent and patch/flap pockets. In grey, olive, brown...39.95. Hughes + Hatcher.

Source:

Pittsburgh Post-Gazette - 8/24/64