The Ivy League Look: Gentree

Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20^th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

March 26, 2010

Gentree Ltd. of New Haven

Gentree Ltd. was a men's clothier located at 194 York Street in New Haven, Connecticut. The building was owned, as were many on that street (including J. Press), by Yale University.

Lester Isenberg, Yale '31, was the proprietor of Gentree Ltd. until he sold the business to Sills, Inc., in 1978. Sills operated Gentree Ltd., with Isenberg retained in a managerial role, for about a year. In 1980 the clothing store was converted to a pub.

All articles and advertisements below appeared in the Yale Daily News from 1947 to 1948. Click each to get an enlarged image.