Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

March 11, 2009

Clipper Craft Goes to the Roots of Ivy

From an ad in the September 8, 1958 issue of Sports Illustrated. Click on the picture to read the copy.
It satisfies all such criteria as natural shoulders, narrow lapels, lapped seams, stitched edges, hooked vents, pleatless trousers, tapered sleeves and trousers.

Clipper Craft used to sponsor the radio program "The Adventures of Sherlock Holmes" in the late 1940s. What happened to this company is certainly a mystery to me.
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