Fine Tweeds. Fine Flannels. Fine Sharkskins. (1949)

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Straight lines. Soft front construction. Soft-rolled lapels. Minimum squaring of the natural shoulder. Center vent.

Source:

The Daily Princetonian - 5/9/49

"MOST CUSTOMERS KNOW WHAT THEY WANT," is the experience of 54 years on Nassau Street by Bernie Olbrys (left) and Joe Cox of the new Country Squire, gleaned during the years when the store was known as Douglas MacDaid. "Quite a few women come in to help buy -- but some men don't like their wives to come with them."

Source:

Town Topics - 10/17/68

Scottish Oxford, 1949

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Source:

New Yorker - 2/26/49

Seersuckers and Cords, 1949

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Source:

The New Yorker - 6/4/49

Moccasin Oxfords, 1949

Source:

Daily Princetonian - 10/31/49

Madras, 1949

Source:

LIFE Magazine - 12/5/49 via Christopher Sharp, Ivy-Style.com

Yale, Through the Years

Skull and Bones 1861

Crew, Freshmen, Class of 1907

Crew, 1907

Crew, 1910

[Notice the change in collar style from 1907 to 1910]

Golf team, 1929

1935

1940

1942

Whiffenpoofs, 1949

Debate Association officers, 1949-1950

Pierson College, 1950

1955

Berkeley College, 1957

1958

1962

1962

Amy Solomon, the first woman to register at Yale, 1969


Yale Chauvinist Pig, tie for the 30th reunion of the Class of 1940 in 1970

1971

Source:

Yale University Library - The Manuscripts and Archives Digital Images Database (MADID)

Coca-Cola, 1949

Source:

LIFE magazine - 9/19/47

With thanks to Old School.

Richard H. Rich, 1949

Merchant Richard H. Rich, new head of Rich's Dept. store, Atlanta

(LIFE, September 1949)

Arrow Shirts, 1949

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Source:

The Saturday Evening Post

(I'm searching for a legible version)

Rogers Peet, 1949

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Source:

The New Yorker - 9/3/49, courtesy of OldSchool

Link: Rogers Peet history

Ivy for the Ladies

Classic campus outfit consists of a pink shirt ($8), Bermuda shorts ($15)
and striped elastic belt ($2.25) [all Brooks Brothers] - LIFE, April 5, 1954

And of course, it is not just a men’s store any longer. In fact, it was something of a sociological event when Brooks, the bastion of masculine conservatism, opened a women’s department back in 1976. Not that women and Brooks discovered each other then for the first time, you understand, since the ladies had been lurking about the store for years, making off with raincoats and Shetland sweaters, ordering Bermuda shorts and polo shirts from the boys’ department. In 1949 Vogue photographed a woman in a pink Brooks Brothers button-down shirt. The decision to start a women’s department simply reflected an awareness of the arrival of the businesswoman and Brooks Brothers’ determination to accommodate her. After all, the firm has dressed her husband since the beginning of the nineteenth century.

G. Bruce Boyer, from Elegance - A Guide to Quality in Menswear, WW Norton & Company, 1985