Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

November 30, 2009

Ivy on Trial, 1960

(click to enlarge*)

"In its brief, opposer also claims to be the owner of the trademark "Ivy League" with no additions, embellishments, or qualifications and claims to have been using it continuously "since it acquired said trade-mark in 1950" from Cohen, Goldman & Co., Inc., which firm, it claims, had been continuously using that mark since 1938."

House of Worsted-Tex vs. Superba Cravats, Inc.

Also...

House of Worsted-Tex vs. Enro Shirt Company

*Image from the Rome (Georgia) News-Tribune - 11/10/57

November 27, 2009

Louder and Odder, 1952

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Source:

LIFE magazine - 12/15/52

November 26, 2009

Thankful, 1959

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My best to all of you this Thanksgiving! I'm thankful for your continued interest, support, and feedback.

November 25, 2009

The slim line in slacks takes over, Talon, 1955

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The slim line in slacks takes over

Biggest single trend of '55 in men's clothing is the natural slim line from head to heel. This clean, straight cut completely replaces the rippling roominess of yesteryear's sportswear - puts your full-cut slacks among the family antiques. The time is ripe. Put on this lean, attractive look in dress slacks and inexpensive washable pants. You'll find that the good buy in any price bracket is equipped with the equally streamlined Talon trouser zipper.

November 24, 2009

Larrimor's "Ivy League Suits", 1952

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What is the IVY LEAGUE? It's a three button sack type suit with narrow lapels, no padding, easy lines, and center vent. Trousers without pleats.

Source:

Pittsburgh Post-Gazette - 3/24/52

November 20, 2009

Milton's Inimitable "Old School Model", 1964

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Source:

The Technique - 6/10/64

Some Ramblin' Wrecks from that era...



November 19, 2009

One-Act Ivy, 1964

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Source:

Jet magazine - 4/9/64

[Ed. note: LeRoi Jones' Dutchman won the Village Voice’s Obie Award for the Best American Play of the 1963-64 season. Jones (now known as Amiri Baraka) later wrote the screenplay for the movie version.]

November 17, 2009

J. Press, Club Colors (in b&w), 1948

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Source:

Yale Daily News - 6/3/48

November 14, 2009

Harvard Business School, 1970


"The Charles River separates the Business School from the rest of the university, and so do the lifestyles. On the college side, we have the beards and the mustaches and the poor-boy clothes that have become as much a uniform as gray flannels and khaki pants were a generation ago. The Business School types are still coming to class in Brooks Brothers suits and button-down white shirts. They look like sub-assistant secretaries in the Nixon administration, and, as a matter of fact, the student body was heavily for Nixon in 1968."

Source:

New York Magazine - 6/15/70

*photo dates from a few years earlier

November 12, 2009

Brooks Brothers, After-Five, 1955

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Source:

LIFE magazine - 2/7/55

[Ed. note: A single-button shawl collar jacket "of red, green or yellow with trousers in 13 different colors"? I'm certainly glad that this didn't take hold.]

November 11, 2009

Horne's "The Ivy League", 1951

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"The Ivy League is smart, distinctive and sensible as it conforms to natural body lines...no built up excess padding, no binding...just easy freedom."

Source:

Pittsburgh Post-Gazette - 8/25/51

[Author comment: This is the earliest "Ivy League" clothing reference that I have discovered.]

November 10, 2009

Ralph Nader (was not an Ivy fan)


"Nader was considered by many of his classmates to be a "grind" at Princeton. Not only did he study hard and do well on his assigned courses, but he also audited extra classes just because he loved to learn. This did not endear him to his classmates, but, then again, he was not very happy with them, either. He thought that many of them were too content with the "Gentleman's C" grade average and too preoccupied with what clothes they wore, what cars they drove, and who their friends were. Some of his peers thought his reluctance to join in conversations about such interests meant that he was shy. He wasn't shy, he just didn't care to waste his time talking about matters that were of no importance to him. His friends knew that if he started talking about politics or social issues, he could go on endlessly.

Most of the young men on campus dressed the same way: tweed jackets, white shirts, khaki pants, and white buckskin shoes. This bothered Nader, who thought that this conformity showed a lack of individuality - just the opposite of the "think for yourself" way in which he was raised. One day, to protest the sheep-like dress code, Nader went to class in a bathrobe and slippers."

Source:

Ralph Nader: Man With a Mission, by Nancy Bowen


[It must be mentioned that every time I've seen Nader he's been dressed in a rather conservative suit, button-down or forward point shirt and a rep or foulard tie; he must have relented later in life].

November 9, 2009

Weekend at Harvard, 1959



(click each to enlarge)

Source:

SI - 11/9/59 (50 years ago today)

Posted previously by Tony Ventresca on FNB Talk Ivy

November 5, 2009

Well Suited for the White House, 1961



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"As the fashion designers noted with dismay, his business suits fail to conform to current Ivy League fashion in several respects."

"The Kennedy suit is, says Harris, "modern conservative." There is no padding in the shoulders, partly because padding is no longer in style but mainly because the President is broad-shouldered and needs none. The jackets have two buttons instead of the usual three because John Kennedy prefers to wear them that way (and also, says Sam Harris, because Sam Harris prefers to make them that way). Recent reports indicate that two-button suits are coming back into style anyhow, probably owing to the President's example. Harris insists that the presidential lapels are neither too wide nor too narrow; they are, he says, "medium conservative." They are definitely not in the skinny Ivy League mode, however. Neither are the trousers, which are just slightly on the narrow side."

Source:

LIFE magazine - 10/13/61



Source:

Reading (PA) Eagle - 3/31/63

November 4, 2009

Milton's Magic M-2 Tapered Traditionals

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"...Milton's exclusive M-2 roll button-down - the shirt that has obsoleted all others and has taken the country by storm through our New Yorker ads."

Source:

Georgia Tech's student newspaper, "The Technique" - 5/24/63

[Let me know if you can spot the typo]

November 3, 2009

Hathaway Batiste Oxford, 1959

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"This popular Hathaway button-down looks like oxford cloth, has half the bulk, but is in no sense thin or commonplace."

Source:

The Milwaukee Sentinal - 5/4/59

With thanks to Old School.

November 1, 2009