No other slacks, 1953

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Source:

The New Yorker - 3/21/53

Brooksweave, 1953

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Source:

The New Yorker - 3/7/53

White Bucks, 1953

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Source:

The Daily Princetonian - 1/21/53

On a Monday morning in the fall of 1952, Peter Hulit left his Princeton shoe store and walked the short distance to Albert Einstein’s home at 112 Mercer Street. Einstein’s secretary, Helen Dukas, had asked Hulit to make an emergency house call because Einstein was having a problem with sore feet. “This magnificent guy came down the stairs,” Hulit recalls, “smoking his pipe, and he whipped this folded piece of paper out of his pocket and said, ‘Zis is ze problem, Mr. Hulit.’”

Source: "Feet of Genius" - Cabinet Magazine, Fall 2006

Baracuta, Preferred Protection, 1953

Source:

LIFE Magazine - 12/7/53

Choice of British Sportsmen, 1953

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Source:

The New Yorker - 11/28/53

Welcome to Campus, 1953

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Source:

The Daily Princetonian - 9/21/53

Tau Epsilon Phi, Dartmouth, 1953

Not So Fast, 1953

With thanks to Old School for the submission.

Hart Schaffner & Marx, the "Trend", 1953

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"Shoulders have been given a natural, not-so-wide look. Lapels have been slimmed down, buttons placed somewhat lower and virtually all suggestion of waistline eliminated, front and back...And all these details in the "Trend" add up to a neat and youthful look of slim straightness."

Source:

LIFE magazine - 9/14/53

France: Le Crocodile, 1967

They are known as "alligators" in the U.S. and "crocodiles" in 84 other countries. By any nationality or nomenclature, the French sports shirts, with a familiar-looking reptile embroidered on them, sell exceedingly well. Last year the Paris-based firm of Chemise Lacoste sold 1,700,000 of the shirts, 50% in France and the remainder in the crocodile-alligator world beyond. This month, as Lacoste's factories reopen after a vacation layoff, the order backlog has reached 200,000, and Chemise Lacoste has also gotten an unexpected bonus. Catherine Lacoste, 22-year-old daughter of Founder Rene Lacoste, last month outplayed the pros and, as an amateur, won the U.S. Women's Open golf tournament in Hot Springs, Va. "I don't know if it's because my daughter won or not," says Rene Lacoste with a smile, "but everybody seems to want our shirts now."

Complete article:

Time - 9/1/67

Additional images:

Gentry magazine, Summer 1953

Gentry magazine, Summer 1956

The Brooks Brothers Look, 1953

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THE BROOKS BROTHERS LOOK
has been an outstanding tradition
with generations of undergraduates

Source:

Cornell Daily Sun - 10/14/53

Favored by undergraduates, 1953

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Source:

Cornell Daily Sun - 6/12/53

Americans in Bermuda, 1953

Source:

Google's LIFE magazine image archive.

See also LIFE magazine, 8/3/53 edition, p. 61, article titled "Men Try Shorts for Town."

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