Yale, Through the Years

Skull and Bones 1861

Crew, Freshmen, Class of 1907

Crew, 1907

Crew, 1910

[Notice the change in collar style from 1907 to 1910]

Golf team, 1929

1935

1940

1942

Whiffenpoofs, 1949

Debate Association officers, 1949-1950

Pierson College, 1950

1955

Berkeley College, 1957

1958

1962

1962

Amy Solomon, the first woman to register at Yale, 1969


Yale Chauvinist Pig, tie for the 30th reunion of the Class of 1940 in 1970

1971

Source:

Yale University Library - The Manuscripts and Archives Digital Images Database (MADID)

Harvard Business School, 1970

"The Charles River separates the Business School from the rest of the university, and so do the lifestyles. On the college side, we have the beards and the mustaches and the poor-boy clothes that have become as much a uniform as gray flannels and khaki pants were a generation ago. The Business School types are still coming to class in Brooks Brothers suits and button-down white shirts. They look like sub-assistant secretaries in the Nixon administration, and, as a matter of fact, the student body was heavily for Nixon in 1968."

Source:

New York Magazine - 6/15/70

*photo dates from a few years earlier

Funky cats displace the sack, 1969-1970

"Even in the 'natural shoulder' realm, insurrection was becoming orthodoxy and the establishment was on the run:

Rather than confuse "traditionalism" with a way of life, these young businessmen [retailers] are making the world of the natural shoulder swing. Why not, they reason, their customers are. And that's been the problem of traditional clothing and selling during the past five years. Today's young men have taste and they hardly need the sober respectability of a sack suit. They welcome change and want a contemporary approach to clothes that really meshes with their way of life. In short: Their lives aren't dull and they don't want to dress that way. - "Traditionals Again Lead the Way," Men's Wear, March 14, 1969."
_____

"(McCloskey) characterized the considerable changes that had shaken the clothing industry during the 1960s as no less than a revolution in "gestalt," "a national change of consciousness" brought on my the insurgent hip: "For some - the young - it was easy," he wrote.

But the transition from a conditioned, receptive, Ivy-oriented, drinking, middle-brow national gestalt in the U.S. during the Sixties to the heady freedom and spontaneous bliss of doing your own thing (staying young forever) was to create a gulf in the mind too vast for bridging by many older Americans. By decade's end, the man in the gray flannel suit had been dispelled by the undeniable look of funky cats and frontier princes, and the millions who followed Moses out of Egypt were to catch a glimpse of a brand new Promised Land. - Jason McCloskey, "Aquarius Rising," GQ, March 1970."

Source:

The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism, Thomas Frank