Welcome to The Ivy League Look
This blog presents a historical view, through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as the "Ivy League Look".
This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.
Please send comments or suggestions to theivyleaguelook@gmail.com.
This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.
Please send comments or suggestions to theivyleaguelook@gmail.com.
December 11, 2009
December 10, 2009
J. Press Shaggy Dog ®, 1968

(click to enlarge)
...and for just $6 more be sure to get a "Turtle Neck Bib."
Source:
Yale Daily News - 9/3/68
December 9, 2009
December 8, 2009
December 7, 2009
Our New Two-Button Suit, 1961
"...for the man who desires slimmer lines and a slightly more tailored look"
Source:
Pittsburgh Post-Gazette - 9/6/61
Labels:
1961,
Brooks Brothers,
End of Ivy
December 4, 2009
December 3, 2009
December 2, 2009
Browning King, "The Prep School Style", 1931
(click to enlarge*)
"To Harvard, Yale and Princeton men, Browning, King & Co. means college clothes." - Time magazine, 5/21/34
*Image from the Milwaukee Journal - 3/27/31
Labels:
1931,
1934,
Browning King
December 1, 2009
November 30, 2009
Ivy on Trial, 1960
(click to enlarge*)
"In its brief, opposer also claims to be the owner of the trademark "Ivy League" with no additions, embellishments, or qualifications and claims to have been using it continuously "since it acquired said trade-mark in 1950" from Cohen, Goldman & Co., Inc., which firm, it claims, had been continuously using that mark since 1938."
House of Worsted-Tex vs. Superba Cravats, Inc.
Also...
House of Worsted-Tex vs. Enro Shirt Company
*Image from the Rome (Georgia) News-Tribune - 11/10/57
Labels:
1957,
1960,
Worsted-Tex
November 27, 2009
November 26, 2009
Thankful, 1959
(click to enlarge)
My best to all of you this Thanksgiving! I'm thankful for your continued interest, support, and feedback.
November 25, 2009
The slim line in slacks takes over, Talon, 1955
The slim line in slacks takes over
Biggest single trend of '55 in men's clothing is the natural slim line from head to heel. This clean, straight cut completely replaces the rippling roominess of yesteryear's sportswear - puts your full-cut slacks among the family antiques. The time is ripe. Put on this lean, attractive look in dress slacks and inexpensive washable pants. You'll find that the good buy in any price bracket is equipped with the equally streamlined Talon trouser zipper.
November 24, 2009
Larrimor's "Ivy League Suits", 1952
(click to enlarge)
What is the IVY LEAGUE? It's a three button sack type suit with narrow lapels, no padding, easy lines, and center vent. Trousers without pleats.
Source:
Pittsburgh Post-Gazette - 3/24/52
Labels:
1952,
Larrimor's
November 23, 2009
November 21, 2009
November 20, 2009
November 19, 2009
One-Act Ivy, 1964
(please click to enlarge)
Source:
Jet magazine - 4/9/64
[Ed. note: LeRoi Jones' Dutchman won the Village Voice’s Obie Award for the Best American Play of the 1963-64 season. Jones (now known as Amiri Baraka) later wrote the screenplay for the movie version.]
Labels:
1964
November 18, 2009
November 17, 2009
November 16, 2009
November 14, 2009
Harvard Business School, 1970

"The Charles River separates the Business School from the rest of the university, and so do the lifestyles. On the college side, we have the beards and the mustaches and the poor-boy clothes that have become as much a uniform as gray flannels and khaki pants were a generation ago. The Business School types are still coming to class in Brooks Brothers suits and button-down white shirts. They look like sub-assistant secretaries in the Nixon administration, and, as a matter of fact, the student body was heavily for Nixon in 1968."
Source:
New York Magazine - 6/15/70
*photo dates from a few years earlier
November 13, 2009
November 12, 2009
Brooks Brothers, After-Five, 1955
(click to enlarge)
Source:
LIFE magazine - 2/7/55
[Ed. note: A single-button shawl collar jacket "of red, green or yellow with trousers in 13 different colors"? I'm certainly glad that this didn't take hold.]
Labels:
1955,
Brooks Brothers
November 11, 2009
Horne's "The Ivy League", 1951
(click to enlarge)
"The Ivy League is smart, distinctive and sensible as it conforms to natural body lines...no built up excess padding, no binding...just easy freedom."
Source:
Pittsburgh Post-Gazette - 8/25/51
[Ed. note: This is the earliest "Ivy League" clothing reference that I have discovered.]
Labels:
1951
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