Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

October 12, 2009

Hart Schaffner & Marx, the "Trend", 1953

(click to enlarge)

"Shoulders have been given a natural, not-so-wide look. Lapels have been slimmed down, buttons placed somewhat lower and virtually all suggestion of waistline eliminated, front and back...And all these details in the "Trend" add up to a neat and youthful look of slim straightness."


LIFE magazine - 9/14/53

1 comment:

Richard M said...

Very representative of the natural-shoulder,straight-line look of Ivy.