Historical Perspectives of a 'natural shoulder' Style
Welcome to The Ivy League Look
This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."
This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.
This is not a commercial site and links to commercial sites will not be posted.
Gentree Ltd. was a men's clothier located at 194 York Street in New Haven, Connecticut. The building was owned, as were many on that street (including J. Press), by Yale University.
Lester Isenberg, Yale '31, was the proprietor of Gentree Ltd. until he sold the business to Sills, Inc., in 1978. Sills operated Gentree Ltd., with Isenberg retained in a managerial role, for about a year. In 1980 the clothing store was converted to a pub.
All articles and advertisements below appeared in the Yale Daily News from 1947 to 1948. Click each to get an enlarged image.
"Stunning the Yale defense with two touchdowns, two two-point conversions, and an onside kick, the Crimson played its way back into the game and into the annals of history. The final score may have been a tie, but the celebratory home crowd rushing the field indicated that it was anything but, leading The Crimson to print its famed headline “Harvard beats Yale 29-29.” (The Harvard Crimson, 11/21/08)
You could do worse with your time than spend 105 minutes of it watching the documentary "Harvard Beats Yale 29-29", as I did last week. There's not a second devoted to The Ivy League Look, but don't let that stop you. And if you suffer from severe politicophobia, don't worry. While both Al Gore (Harvard '69 and roommate of Tommy Lee Jones, who played offensive guard for Harvard) and George Bush (Yale '68, first cousin of the filmmaker and roommate of Yale tackle Ted Livingston) are mentioned, neither appear in the film.