Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

April 6, 2009

Big year for native fabrics

Big year for native fabrics

Bigger than ever in this winter resort season is Indian madras. Now a perennial, madras dyed in muted colors peculiar to India's vegetable dyes, came into this hemisphere by way of the Caribbean (SI, Jan. 23, 1956) and is now dominant in all caregories of resort apparel—slacks, shorts, shirts, dresses, dinner jackets, at-home pajamas, ties, cummerbunds, belts, even shoes and ditty bags for sailboats. It has paved the way for other fabrics with a similar rough-crafted look: batiks in brilliant Javanese and African prints are one example; sturdy work fabrics such as duck, denim and ticking are others. Shown here in Charlotte Amalie are shore clothes, for socializing or spectating at the Go-Kart races. They will be as much at home on northern shores this summer.

New jackets are (left) Dacron-and-cotton gingham ($37.50, Haspel: Chipp, Inc.) and Paul Simpson's duck blazer piped with hemp ($35, Cricketeer: Burdine's Hathaway shirt, $9).

Popular pants at Go-Kart races are batik and madras. Man's batik pants at left, also shown close up at right ($18.50, Corbin: Paul Stuart), are worn with ecru knitted shirt ($13, Fashion Hill). Girl's long pants are batik and madras ($16 each, Gordon-Ford); man's are madras ($18, Gutstein-Tuck). Blazer ($15) teams with shorts ($8, White Stag), madras cap from Gobbi.


Sporting Look - SI- 1/11/60

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