Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

April 6, 2009

The Opulence of the Orient

Although it may look like a scene out of Kismet, the extravaganza above is actually a first look at what the American man at play will be wearing this summer. On a wave of color (firecracker red and temple gold), the Far East has swept over the men's sportswear scene. Indian madras, the bright hand-woven cotton plaid long popular with English colonials and winter resorters, is now available in almost every sportswear item a man looks for when the temperature climbs. Long thought of as a luxury fabric, it will hit its greatest volume this summer. Other aspects of this Far Eastern look are just as exotic: Oriental Paisley and Japanese fish prints appear in mandarin-collar shirts and in beach jackets designed like Japanese hopi coats.

The Far East look, as developed by such designers as Around-the-world Traveler William Doniger of McGregor Sportswear, was introduced by the 200 exhibiting manufacturers at the National Association of Men's Sportswear Buyers show at New York's Waldorf-Astoria (above). If the public responds as readily as the 1,500 buyers who came to the show to stock their stores with merchandise, East will give West its most colorful sportswear year so far.


Sporting Look - SI - 1/23/56

No comments: