Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

July 6, 2013

Your Alligator, 1963

(click to enlarge)

The New Yorker - 7/6/63

1 comment:

Anonymous said...

A venerable brand. I owned Alligator raincoats (and gaberdine topcoats) for many years. Fine coats. And, as your example shows, their advertisements were spot on.

If I recall correctly, Alligator was a closely held company and suffered the fate of so many family-owned businesses, self-destructing for lack of a capable 2nd generation. It surrendered its market share to London Fog in the 1960s.