tag:blogger.com,1999:blog-7316333665923204856.post4197721413583831943..comments2024-03-15T07:38:55.151-04:00Comments on The Ivy League Look: Your Alligator, 1963katonhttp://www.blogger.com/profile/13756054798234191175noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7316333665923204856.post-25465666464631804712013-07-25T16:57:58.663-04:002013-07-25T16:57:58.663-04:00A venerable brand. I owned Alligator raincoats (a...A venerable brand. I owned Alligator raincoats (and gaberdine topcoats) for many years. Fine coats. And, as your example shows, their advertisements were spot on. <br /><br />If I recall correctly, Alligator was a closely held company and suffered the fate of so many family-owned businesses, self-destructing for lack of a capable 2nd generation. It surrendered its market share to London Fog in the 1960s.Anonymousnoreply@blogger.com