Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

January 15, 2012

The Two-Button Suit, 1962

(click to enlarge)


The Ivy League Look is now petering out and the two button suit is back in a burst of presidential glory. [. . . ] Brooks Brothers, the famous stamping ground of the Ivy League look, saw the two button suit revival coming from a long way back. Brooks has been perfecting its new two button collection for two years. President Kennedy's sponsorship of the new style is purely coincidental.

Source:

Capital Times - 2/23/62

2 comments:

Kionon said...

I thought JFK was known for buttoning the bottom button, and even having his suits tailored to allow for it. Why would he have chosen to leave it undone for GQ?

Interesting.

katon said...

A good question. I'm afraid I don't have any information on that... if anyone out there does though, I'd love to hear about it.