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Three new styles of ready-made suits have been added to our stock for this Spring. The familiar Brooks Brothers' models are continued unchanged and are supplemented by these three new styles, which are both single and double breasted - some with plaited trousers - the coats more closely fitted and with squarer shoulders.
Source:
The New Yorker - 2/27/32
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Furthermore, there are five different models which include our new close fitting, square shouldered coats in addition to our older models with natural shoulders. All models have soft rolled lapels.
Source:
The New Yorker - 4/23/32
The ready-made dealers, in fact, have taken several leaves from their custom brothers' books this year, both in unusually smart cloths and styles. The latter are generally giving more breadth to the shoulders and slightly less to the waist, and the best of these suits are so expertly cut and made that they achieve the desired effect without any shoulder padding. In any event, it's a style that has far more individuality than the usual ready-to-wear garment.
A somewhat surprising thing in connection with this trend is the way Brooks have taken the style up. Of course, Brooks still have their tables piled with the good old soft-roll, high-lapel sack coats that have been the accepted college and bond-salesman uniform for so long, but up on another floor, where the more conservative Brooks customer will never find it, is a whole new assortment of clothing hung on hangers in showcases, with two-button coats, peaked lapels, and pleated-waistband trousers! The models are single and double-breasted and show a nice refinement in design. This is especially true of the peaked lapels; they have a rather square cut that does not distract from their smartness, and also does not put your eye out any time you bend your head. From $50 up.
Source:
The New Yorker - 4/16/32
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Brooks Brothers' ready-made suits for Spring include double and single breasted models in two different styles... one with natural, the other with squarer shoulders.
Source:
The New Yorker - 3/9/35
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Source:
The New Yorker - 5/7/38
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Source:
"The suits on the Brooks Brothers Men" - New York Times - 8/15/76
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The New Yorker - 3/21/64
1966, "Our Newly Redesigned No. 2 Suit"
[Note: Their 1961 two button suit is also sometimes known as the "Number 2". According to Esquire, the Fitzgerald model is a modified version of this suit. -katon]
1 comment:
The other day, when I asked to see a suit in the Madison model (Brooks Brothers' fullest cut), a youngish salesman looked at me as if he had never heard of the Madison. I remember the days when you would get a sneer from a BB salesman if you asked for any other model.
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