Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

March 26, 2010

Gentree Ltd. of New Haven

Gentree Ltd. was a men's clothier located at 194 York Street in New Haven, Connecticut. The building was owned, as were many on that street (including J. Press), by Yale University.

Lester Isenberg, Yale '31, was the proprietor of Gentree Ltd. until he sold the business to Sills, Inc., in 1978. Sills operated Gentree Ltd., with Isenberg retained in a managerial role, for about a year. In 1980 the clothing store was converted to a pub.

All articles and advertisements below appeared in the Yale Daily News from 1947 to 1948. Click each to get an enlarged image.

Article from the Yale Daily News - 10/21/1980:

Gentree label, date uncertain:


Richard M said...

Lovely stuff.

Paul said...

Gentree and J. Press (especially at Christmas) were the place to go to get the extremely special gift for my parents. A tie or sweater for Dad; a Shetland (snowflake collar) sweater-suit for Mom. My sisters and brother would all chip in.

A snowy night - down York St. shopping

White's on Chapel Street was another favorite.

Memories ----

The Squeezebox said...

So very happy to hear that J. Press is getting a major update this spring 2013 -according to menswear daily - with the creation of York Street collection.