Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

March 26, 2010

Clothes Revolution, 1968

(click to enlarge)

"At schools like Princeton, Amherst, Harvard, Yale and Virginia, where gray flannel slacks and expensive tweed coats were once the uniform of the day, contemporary male garb revolves around a pair of blue jeans or wash pants, a short-sleeved shirt, scuffed loafers, and a coat with fraying elbow patches.

Fathers who once were outfitted by J. Press, Brooks Brothers, Saks Fifth Avenue and Fenn & Feinstein are puzzled when their sons patronize local Army-Navy surplus stores or university co-ops."

Source:

Parade Magazine - 11/24/68

4 comments:

Old Tweed said...

Typical journalistic exaggeration. I can assure you that in 1968, gray flannel trousers and tweed jackets were still around and co-existed with less traditional campus garb.

Richard M said...

Jeans, t-shirts and sneakers are at least as much a "uniform" as jacket and tie.

Jovan said...

Well, we tend to forget that people still wore appropriate clothing for the situation then. Saying that jeans were hardly worn at all in the "good old days" is an exaggeration too.

Richard M said...

Jovan: Yes, jeans were certainly" around", but only for very casual wear. More common in the pre-hippie era by far were chinos.