Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

January 15, 2010

Ivy Hits Milwaukee, 1957

Ivy was it for the back-to-campus crowd in 1957 Milwaukee. Click on the link below for more.


The Milwaukee Journal - 8/25/57


Richard M said...

And in Madison, Wis., there was McNeill and Moore.

NCJack said...

I love that "Student Wardrobe Guide". Remember something of the sort when I started in 1968. Wonder if anything like it is still printed by anyone?

Richard M said...

2010 Wardrobe guide: Jeans, sneakers, t-shirts, cargo pants, pajamas, jeans...... :-(

Anonymous said...

i knew David Moore back in the 70's. We were business friends. He sent me a '57 ceramic mug showing the Braves World Series Win. Anyone know what happened to him? They had a great store in their day.