Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

July 8, 2009

The Ivy Look and Philip Morris, 1958

(click to enlarge)


"In this column we take up fashions for college men, which means of course, the Ivy Look. Today's Ivy Look clothes have made a great stride forward...

...But I digress. We were talking about well-dressed men, and the one essential for every well-dressed man - and every well dressed woman too - is a well-dressed cigarette - neat, compact, flavorful, and correct for work or play, sunshine or shower, repose or revelry, darkness or light. And where does one find such a perfect companion? Just go to any tobacco counter and ask for Philip Morris..."

. . .

"Those of you who favor filters, try a filter that will favor you - Marlboro, made by the makers of Philip Morris, who bring you this column throughout the school year."


The Daily Collegian (Penn State Univ.) - 11/25/58

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