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THE CLOTHES YOU SAVE MAY BE YOUR OWN
"In this column we take up fashions for college men, which means of course, the Ivy Look. Today's Ivy Look clothes have made a great stride forward...
...But I digress. We were talking about well-dressed men, and the one essential for every well-dressed man - and every well dressed woman too - is a well-dressed cigarette - neat, compact, flavorful, and correct for work or play, sunshine or shower, repose or revelry, darkness or light. And where does one find such a perfect companion? Just go to any tobacco counter and ask for Philip Morris..."
. . .
"Those of you who favor filters, try a filter that will favor you - Marlboro, made by the makers of Philip Morris, who bring you this column throughout the school year."
The Daily Collegian (Penn State Univ.) - 11/25/58