Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

May 15, 2009

Tale of the Tenacious Tassel

Brooks Brothers Tassel Loafer in burgundy cordovan leather

"Just about the time the penny loafer was solidifying its power as BSOC (Big Shoe On Campus), those graduates who had gone from prep school to Ivy League to Wall Street began looking for a comfortable, casual shoe that had a bit more sophistication. They were used to the idea of a comfortable slip-on, but needed something a bit dressier for life in the business world."


Tale of the Tenacious Tassel - Cigar Aficionado, G. Bruce Boyer, March/April 1998

Additional Reading:

NYT - The Politicization of Tasseled Loafers

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