Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

May 19, 2009

Southwick, 1950

(click to enlarge)

"Shoulders that are natural, not overstuffed. Construction that is soft, without heavy canvas stiffening. Lines that are easy, with no "pinch" at the waistline. These are the comfortable and gentlemanly features that distinguish SOUTHWICK suits and jackets from commonplace clothes."


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