Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

May 19, 2009

College Man Has 'Own Look', 1968

(click to enlarge)

"Looking good is a matter of choice. Traditional three-button vested and Ivy? Fine, but dig those glen plaids, the black and white houndstooth checks and the wider stripes. Not only are colors new and fresh, there's also shape - the biggest idea to hit men's wear since the double-breasted look was revived."


The Daily Collegian (Penn State Univ.) - 3/8/68

1 comment:

Anonymous said...

Very disturbing to read that the degeneration of the sack suit (what the writer calls "shape"--the narrowed waist) began 41 years ago!