Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

May 1, 2009

Shifts are usually minor

Click above to enlarge the first part of the article

The slightest ripple in this calm is hailed as a tidal wave. There's so little real excitement in the men's fashion world that its leaders are reduced to grasping at buttons. Thus, the return of the two-button suit, sparked by Mr. Kennedy, has practically caused dancing in the streets, even though tailors admit that the three-button suit is holding its own, especially among members of the opposition party.

Continued...
Click above to enlarge the second part of the article

The last "revolution in the appearance of the American man was the Ivy League look of the last decade. Was it a revolution of was it an example of the few finally dominating the many? After all, large numbers of influential men had been wearing Ivy League suits all along. The rest of the country finally gave up trying to lick them and decided to join them, which is to say, they followed suit.

Source:

Revolution! - NYT - 4/1/62 (with article images from Decline & Fall, FNB Talk Ivy Forum)

Yes, there is another part of the article but I can't locate an image.
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