Welcome to The Ivy League Look
This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."
This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.
This is not a commercial site and links to commercial sites will not be posted.
Nino Corvato and The Golden Age of Brooks Brothers, 1960-1980
Those in the tri-state area devoted to the natural shouldered look always referred to Brooks Brothers as “Brooks” or ‘‘B-squared”. Brooks was a fixture in affluent urban and suburban life, when clothing was meant to be comfortable, non sexual and signaled that you were a member of the right circles.Please see the rest of this excellent article here:
Film Noir Buff - Remembrance of Brooks Brothers Past
Those in the tri-state area devoted to the natural shouldered look always referred to Brooks Brothers as “Brooks” or ‘‘B-squared”. Brooks was a fixture in affluent urban and suburban life, when clothing was meant to be comfortable, non sexual and signaled that you were a member of the right circles.
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