Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

May 28, 2009

Natural Shoulder Models Lead in Survey, 1952

Toledo Blade editorial cartoon - May 6, 1952

Natural Shoulder Models Lead in Survey of Men Suit Sales

Woolen Types, Novelty Weaves Growing In Favor; Plaids and Checks Popular

Natural shoulder models now hold the lead in men's suit sales, accounting for 37 percent of last fall's volume, Men's Wear magazine's annual survey indicated today. Broad-shouldered drape models followed with 35 percent of sales and the "American lounge" model, 28 percent.

The survey noted the natural shoulder led in New England and the South, while the broad shoulder drape was favored in the north central area, and the "lounge" was the leader in the West.

Source:

Toledo Blade - 5/6/52
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