Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

March 10, 2009

The Ivy League Suit

Here's an excerpt from a January 1959 Sports Illustrated article titled "New Suit Shape" (The Continental suit is a new - and controversial item - at your clothier's).

IVY LEAGUE SUIT, favorite from Madison Avenue to Market Street, has three buttons, unfitted shape, flap pockets, notch lapels, center vent. For many American men it is the only way to dress and has been since their fathers' day. They are not likely to change their minds in the near future.
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