Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

February 24, 2009

Ivy, ca. 1959

Sports Illustrated ad, September 1959:

It's true that Ivy began on the campus. But no styling so young in spirit, so trim in appearance, could long remain the exclusive property of any one group. So Ivy has branched out. Today, it's the hallmark of good grooming for men of all ages, everywhere. From college classrooms to business offices.

Our five stars, for example, have left behind their undergrad days. They're now successful executives in various businesses and careers. Yet, in styling, their choice is still Ivy--and it looks great. That's because the Ivy suits they wear are "The Authentic Look" tailored by Clipper Craft, one of America's largest manufacturers of men's clothing. These suits feature natural shoulders, narrow lapels, lapped seams, stitched edges, hooked vents, pleatless trousers, tapered sleeves and trousers--clothing faithful in every respect to the Ivy tradition.

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