Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

January 13, 2015

"Belong" on Any Campus, 1965

(click to enlarge)

The Bowdoin Orient - 10/1/65

(click to enlarge)
A.H. Benoit Co. clothing store, 1966 1968. Benoit's had stores in Westbrook, Portland, Biddeford, Brunswick, Lewiston and Ogunquit.


Maine Historical Society


OldSchool said...

Welcome back!

JK said...

The photo of A. H. Benoits must have been taken somewhat later than 1966 since the station wagon parked in front is a 1969 Chevrolet Chevelle. The earliest it could have been shot would have been September of 1968.

katon said...

Good catch. I'll update the tags.