Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

May 12, 2011

Madison Avenue Sets the Style, 1956

(click image to enlarge)

"The clothing style now favored by the men of Madison av. is what is loosely referred to as Ivy. This trend is significant because Ivy has long been associated with the avenue. A group of tradition minded men's shops on Madison - on which Brooks Brothers is the most noted - have carefully nurtured, preserved and defended the style for more than 60 years."


Apparel Arts/Esquire - 1956

1 comment:

Richard M said...

Oh, for those times to return!