Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

April 25, 2010

Sero Purist, 1979

(click to enlarge)

Our Sero Purist Button Down: There's No Other Shirt Like It

Why? It's the way Sero is able to give its Purist button down collar a full bell shaped roll; a nicety Sero "invented" in the early '50's. And nobody has yet been able to copy.


The Tuscaloosa (Alabama) News - 6/13/79

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