Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

March 19, 2010

Mufti Muster, 1955

(click to enlarge)

New civvies come in khaki and o.d.

The two newest colors in male clothing this fall are khaki and olive drab -- colors which men swore 10 years ago they were taking off for good. Although the new mufti looks as military as a salute, it is an outgrowth of the khaki and olive green cotton suits which "Ivy look" wearers (LIFE, Nov. 22, 1954) have take up as a summer alternative to charcoal flannel. Manufacturers have now expanded their selection, and light tans and muddy greens appear in sports car clothes, jackets, raincoats, business suits. A peacetime platoon of college students and young businessmen (below) shows how closely the outfits match up to 3rd Infantry uniforms (left). In their civilian status, khaki and o.d. will probably be worn by conservative males with white shirts and black knit ties, but more venturesome wearers may prefer checked shirts which are also new for town.


LIFE magazine - 10/24/55

1 comment:

Richard M said...

When young adults looked like adults.