Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

February 22, 2010

A gal needs three men, 1959


Saturday Evening Post - 4/4/59, via JonWilliamson.com

Author comment: Kuppenheimer was not a particularly "Ivy" brand, but they obviously followed the trend that year. And I like the copy. I'm considering a blog devoted entirely to blatanly misogynistic (or maybe just sexist) advertising of the 50's and 60's. This and the cigar post would be a good start.

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