Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

January 11, 2010

Coca-Cola, 1949


LIFE magazine - 9/19/47

With thanks to Old School.


Richard M said...

Things went better...

NCJack said...

Cokes in the small returnable bottles still taste the best...wonder why?