Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

November 4, 2009

Milton's Magic M-2 Tapered Traditionals

(click to enlarge)

"...Milton's exclusive M-2 roll button-down - the shirt that has obsoleted all others and has taken the country by storm through our New Yorker ads."

Source:

Georgia Tech's student newspaper, "The Technique" - 5/24/63

[Let me know if you can spot the typo]

4 comments:

Scott said...

Under a "packet"? What kind of packets were cool at GT? Blazers? Tweeds?

Scott

OldSchool said...

Even more serious is "obsoleted all others" for "made all others obsolete", there being no verb "to obsolete", unless it is peculiar to the Georgian dialect spoken by those who wear packets.

3button Max said...

in student paper but has that New yorker ad look--

Tucker said...

Yes, I'm sure that "packet" should have been "jacket."

Since Milton's was based in Chapel Hill I'll blame this on the North Carolinians.