Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

November 11, 2009

Horne's "The Ivy League", 1951

(click to enlarge)

"The Ivy League is smart, distinctive and sensible as it conforms to natural body lines...no built up excess padding, no binding...just easy freedom."


Pittsburgh Post-Gazette - 8/25/51

[Author comment: This is the earliest "Ivy League" clothing reference that I have discovered.]

1 comment:

Richard M said...

A good explanation-it was the pared down look, after the football shoulders of the 40's.