Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

October 5, 2009

The Peak Year for Pink, 1955

Traditionally feminine color becomes a staple for male

(click each to enlarge)

Like most male fashions, including the Ivy League look (LIFE, Nov. 22), this pink hue and cry has taken some time to develop. Sole responsibility lies with New York's Brooks Brothers, whose pink shirt, introduced in 1900 but long unnoticed, was publicized for college girls in 1949 and caught on for men too.


LIFE magazine - 5/2/55

This "Think Pink" post was done in support of Breast Cancer Awareness Month. Visit the Susan G. Komen for the cure website for information.


Anonymous said...

It's all good. Except for the hat.

Someone's going to have to explain that to me.

3button Max said...

amazing pink ocbd is c 1900

Anonymous said...

why did you and Ivy Style.com post this same entry?? I read both blogs.

The Look said...

Anon @9:56 PM

Coincidence? My posts are planned up to a few weeks in advance. This particular post was done last Wednesday.

Anonymous said...

As one sadly condemned to the inside track on our wonderful Net., I'm afraid to say that you've been "Chensed".
Garmsville's 'Arnold Palmer' post was 'Chensed' the other week too.

It happens.

On his blog Chens is now claiming that he got their first citing HTJ's blog updates as proof.
Most dishonest.
The 'update' on ITLL was an edit on a pre-existing post.

We must just regard him as the Ivy Fagin & carry on regardless.

Best -

Russell Street.