(click each to enlarge)
Like most male fashions, including the Ivy League look (LIFE, Nov. 22), this pink hue and cry has taken some time to develop. Sole responsibility lies with New York's Brooks Brothers, whose pink shirt, introduced in 1900 but long unnoticed, was publicized for college girls in 1949 and caught on for men too.
LIFE magazine - 5/2/55
This "Think Pink" post was done in support of Breast Cancer Awareness Month. Visit the Susan G. Komen for the cure website for information.