Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

October 7, 2009

J. Press, 1948

(click to enlarge)


Yale Daily News - 3/24/48

2009 vs. 1948...


Clinton said...

Blazer nonwithstanding, they might not be able to get away with using "predicate" as a verb in advertising today. Even using it as a noun may be iffy these days.

OldSchool said...


Today, even some English teachers wouldn't be able to use (or understand) the verb "to be predicated upon".

3button Max said...

thanks for sharing---
i think the top lapel button is higher in 49-but this was the case in to the late 70s at least-
hard to tell if 48-49 blazer has brass buttons and if 2 or 3 on the sleeves-great post--

Anonymous said...

I disagree. The sentence containing 'predicated' in that advertisement is entirely fatuous; the use of 'sustaining' a few words after it is a classic dangling participle. If that ad counts as classy, educated language in any era, God help us all.