Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

October 7, 2009

J. Press, 1948


(click to enlarge)

Source:

Yale Daily News - 3/24/48



2009 vs. 1948...


4 comments:

Clinton said...

Blazer nonwithstanding, they might not be able to get away with using "predicate" as a verb in advertising today. Even using it as a noun may be iffy these days.

OldSchool said...

Clinton:

Today, even some English teachers wouldn't be able to use (or understand) the verb "to be predicated upon".

3button Max said...

thanks for sharing---
i think the top lapel button is higher in 49-but this was the case in to the late 70s at least-
hard to tell if 48-49 blazer has brass buttons and if 2 or 3 on the sleeves-great post--

Anonymous said...

I disagree. The sentence containing 'predicated' in that advertisement is entirely fatuous; the use of 'sustaining' a few words after it is a classic dangling participle. If that ad counts as classy, educated language in any era, God help us all.