Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

October 28, 2009

Brooks Brothers, Madras, 1955

(click to enlarge)

Some of the East's goods have made the passage to the U.S. in roundabout fashion. Cottons from Madras, India were made into sports clothes in the British West Indies for U.S. resort-goers during the '30s and have grown increasingly popular over the years. The murky but colorful plaids are being used by designers in more formal styles for town wear this summer. Woven by cottage workers in southern India, the best cloth runs somewhat in washing and is called "bleeding madras."

Source:

"East Brightens West", LIFE magazine - 5/16/55

2 comments:

heavy tweed jacket said...

So bloody cool.

Dale P.L. Chadwick said...

Oh man, what I'd give for quality madras blazers!