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Some of the East's goods have made the passage to the U.S. in roundabout fashion. Cottons from Madras, India were made into sports clothes in the British West Indies for U.S. resort-goers during the '30s and have grown increasingly popular over the years. The murky but colorful plaids are being used by designers in more formal styles for town wear this summer. Woven by cottage workers in southern India, the best cloth runs somewhat in washing and is called "bleeding madras."
"East Brightens West", LIFE magazine - 5/16/55