Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

September 25, 2009

Jos. Schlitz Brewing Co., 1958

"Friday Night Schlitzfry"

Say that three times fast.

Source:
plan59.com

Part II coming next Friday.
Posted by The Look Labels:

6 comments:

trip said...

Oh, is this at Don Draper's house?

September 25, 2009 at 1:49 PM
The Look said...

Don's beer of choice was Fielding (an anachronism) and, later, Betty bought a case of Heineken. But the decor is close, even though that is certainly a restaurant or club of some kind.

September 25, 2009 at 2:07 PM
Chens said...

Bravo!

September 25, 2009 at 3:58 PM
Scott said...

Somehow, even to this day, "out of Schlitz" is a fairly common expression in the US Military. I work in the Joint world, and have heard it from all the services, I think. Gawd, how I like crap that doesn't change...

Scott

September 25, 2009 at 9:39 PM
heavy tweed jacket said...

Schlitzfry -I love it.

September 29, 2009 at 9:27 AM
David V said...

Schlitz has returned and in the "original" process too.

September 30, 2009 at 8:55 PM

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