Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

July 14, 2009

Seaforth, 1952

(click to enlarge)

A new fabric import takes its place in the front ranks of sports jacket classics. Woven by skilled hands of fine Shetland wool...it has the full-bodied character and virile patterns that are so highly prized by knowing men.


Gentry Magazine - Issue #4, Fall 1952 (via flickr)

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