Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

July 6, 2009

HS&M, Very short thesis on tweeds, 1952



"It used to be that tweeds were strictly for the great outdoors. But our Pan American tweeds have helped change all that. This fall you'll find them looking equally smart and appropriate on campus and in conference. Woven exclusively for Hart, Schaffner & Marx, they are a special blend of two kinds of imported wools. One is tough and wiry. The other is soft and luxurious. The result is a tweed that is rich and pleasing to the touch yet has incredible stamina and longevity. Try on a Pan American outercoat as well as a suit."

Source:

The Saturday Evening Post

4 comments:

Anonymous said...

Unfortunately, even when clicked and enlarged, the text is illegible.

Anonymous said...

If only one could read the date of the issue of The Saturday Evening Post in which the ad appeared.

OldSchool said...

Perhaps someone with extraordinary eyesight could decipher the text. All I could manage was "It used to be that tweeds were (undecipherable) for the great outdoors. But now...

Anonymous said...

Maybe "...mainly for the great outdoors"