Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

June 11, 2009

Chipp, 1952

(click to enlarge)

The Chipp Ready-Cut is designed with soft natural fronts, shoulders without padding and small lapels...all important details of the conservative styling for which we are well-known.

Source:

Gentry Magazine - #5, Holiday Issue 1952, courtesy of DixieRising on The Curriculum

5 comments:

Anonymous said...

I've still got my fingers crossed that one of these days you'll find an ad for Huntington Clothiers. I'm pretty sure they ran in the New Yorker (and perhaps in the Smithsonian Magazine)in the early and mid-70s.

iotsuka said...

Somehow I own several Chipps's sack jackets and suits. How I miss Chipp!
I cannot stand the decline of Brooks Brothers. They are not what they used to be, or they should be.

Richard M said...

Don't forget, Chipp still exists as Winston Tailors-MTM and bespoke only, and still the best!

heavy tweed jacket said...

Great advert. I love the phrasing: "Flannelyte" and "crunchy-silk." iotsuka is right about Brooks.

Richard M said...

Agree-Brooks is a mere shadow of it's former self. Paul Winston has kept the faith.