Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

May 13, 2009

Polo Fashions, 1968

"(Ralph) and Joe Barrato, his friend from Brooks Brothers, had been lunching out regularly ever since Barrato got out of the army and joined Corbin, a trouser company, in 1963. In the mid-sixties, the well-dressed Traditional customer wore Rivetz ties, Corbin pants, Southwick natural-shoulder jackets, Gant shirts, a Canterbury belt, and Bass Weejuns. Ralph told Joe he wanted to bring them all together - in slightly more sophisticated versions - under the Polo banner. But Ralph also wanted the Brooks customer at every age - prep schooler, Ivy Leaguer, privileged adult. And then he wanted to go beyond that, and reach out to the likes of Ralph Lifshitz and Joe Barrato, and give them the tools to turn their insecurity into aspiration and motivation. "I design for my world, for the people I know, whose lives I understand," Ralph would say. "Someone like me." His pitch hit a chord."


Genuine Authentic: The Real Life of Ralph Lauren, Michael Gross, 2003

1 comment:

Anonymous said...

Priceless. Wannabe.