Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

May 21, 2009

College Men Know Their Pendletons, 1958

(click to enlarge)

"On campus, it's Pendleton cum laude!"


SI - 9/1/58


OldSchool said...

Suits and hats to go to a footbal game!

People don't even go to funerals that way, anymore.

3button Max said...

great ad--
I have 2 of these jackets..

Anonymous said...

Had one of those jackets 35 years ago.

Pendleton still has some good stuff.

Nostalgic Patriot said...

I have that exact same jacket in a different color. It is almost completely unlined--just a touch in the shoulders. It was my dear departed grandfather's jacket, one that he wore for yardwork. He had a few of them; I don't know what happened to the others.

I also have one of his old Pendleton shirts, as well as a couple of my own Pendleton blankets. All of these things were made in the good old US of A. Now it seems that their woolens are foreign made of US fabrics, and everything else is just plain "imported." So sad.