Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

March 20, 2009

Goodbye to Wing Tips

In 1972 the corporation-lawyer look—three-piece Yale-gray suits, white shirts and club ties—got a credibility rating of 81%; this year the figure plummeted to 57%. Meanwhile, the mod suit with wide lapels and nipped waist worn over a pastel-patterned shirt zoomed upward in credibility from 28% to 63%.

Goodbye to Wing Tips - Time Magazine - 11/19/73

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