Welcome to The Ivy League Look

This blog presents a historical view through articles, photographs, reminiscences, and advertisements, of an American style of men's fashion of the mid-20th century known as "The Ivy League Look" or "The Ivy Look."

This blog will not present modern-day iterations of this "look"; it will be shown in its original context as an American style worn during this specific era. Author commentary will be kept to a minimum.

This is not a commercial site and links to commercial sites will not be posted.

Showing posts with label Clipper Craft. Show all posts
Showing posts with label Clipper Craft. Show all posts

January 4, 2010

August 14, 2009

Clipper Craft, 1960

(click to enlarge)

"...tailored, trim and terrific."

Source:

Jon Williamson - flickr

March 11, 2009

Clipper Craft Goes to the Roots of Ivy

From an ad in the September 8, 1958 issue of Sports Illustrated. Click on the picture to read the copy.
It satisfies all such criteria as natural shoulders, narrow lapels, lapped seams, stitched edges, hooked vents, pleatless trousers, tapered sleeves and trousers.

Clipper Craft used to sponsor the radio program "The Adventures of Sherlock Holmes" in the late 1940s. What happened to this company is certainly a mystery to me.

February 24, 2009

Ivy, ca. 1959

Sports Illustrated ad, September 1959:

It's true that Ivy began on the campus. But no styling so young in spirit, so trim in appearance, could long remain the exclusive property of any one group. So Ivy has branched out. Today, it's the hallmark of good grooming for men of all ages, everywhere. From college classrooms to business offices.

Our five stars, for example, have left behind their undergrad days. They're now successful executives in various businesses and careers. Yet, in styling, their choice is still Ivy--and it looks great. That's because the Ivy suits they wear are "The Authentic Look" tailored by Clipper Craft, one of America's largest manufacturers of men's clothing. These suits feature natural shoulders, narrow lapels, lapped seams, stitched edges, hooked vents, pleatless trousers, tapered sleeves and trousers--clothing faithful in every respect to the Ivy tradition.